For example, if horror stories about evil unicorns have been consistently under-performing, we might conclude that our Horror subscribers weren’t looking for that kind of content at the moment. We also keep a close eye on patterns and make decisions based on what we find. We’ve tested everything - from pricing, to covers, to content - to get an idea of how important these factors are for a book’s success. Extensive research has gone into each and every one of these tips. Halli:Making sure readers get content they want, and ensuring that authors get results that make BookBub a valuable tool. We’re constantly looking to discover what optimizes a promotion, and the Submissions Tips page on our website summarises what we've found so far. Top Tips for a Successful ListingĬhristine: What are the most important factors you consider, and how can authors make their listings more competitive? The team doesn’t vote on listings, but rather we reach the selection decision by consensus - considering and deliberating together until we all agree. The editorial team meets multiple times a day to discuss submissions. Most of the submissions also go through a collaborative review process. Submissions that meet these basic requirements go to the editorial team member responsible for each book's category.
We are also constantly adjusting our standards based on how many listing orders we’ve received and how many open spots we have. That’s how we make sure our authors are reaching an audience of engaged subscribers likely to click on their title. Most importantly, we ask, “Is this the best possible book for our audience at this time?” We review data on our past titles to better understand our readers’ evolving tastes. The greater the discount, the more competitive the deal. We always try to put ourselves in the shoes of our subscribers and ask, “Will our readers be excited about this deal?” We also take price into account to ensure that the readers really are getting bargains. On the other hand, we make sure positive feedback isn’t coming from biased, artificial, or paid sources. If there is a lot of negative feedback on a book, we figure out what made people unhappy. If we only have a few sources of information, it’s much harder for us to evaluate a listing. Halli:First, we vet every submission we receive to confirm it meets our basic requirements, so it’s important for authors to ensure their books meet those guidelines before submitting. We look at the plot, cover, samples, author background, and book platform, including both editorial and reader reviews. How BookBub Selects BooksĬhristine:I understand your selection process is collaborative. We want to make sure our members are delighted by the books they receive so they keep coming back for more.
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Halli: We are continually adjusting our processes to ensure authors are reaching the perfect audience for their work, and readers get books they’ll love. Every day we ask ourselves how to get the right books to the right readers at the right price. They're mostly excellent titles, but we don’t want to overwhelm our subscribers with too many books and hurt the performance of any individual title, so we have to make a lot of tough decisions. We have 1.5 million subscribers and thousands of new readers joining every day.Ĭhristine:How you maintain your astonishing efficiency of matching bibliophile to book while growing so fast? Halli: We often receive over 100 submissions per day, of which we select about 20% for listing.
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